Say someone writes a decent integration plug-in for Arnold and say it doesn’t comply with the GPL. Then say someone else who’s received the plug-in - we’ll call this person Developer 2 - wants to modify/improve it, but can’t because they never got the source. Developer 2 would have to sue to get access to the source, and they’d be within their rights to do so (because of the GPL). And after winning the suit, they could take the plug-in and freely redistribute it with their modifications.
Meanwhile, the original plug-in developer gets a bucket of crappy PR, lost expenses if they choose to fight in court, and lost revenue (as they see it) from losing control of their source code.
And it gets potentially scarier for the original developer. Let’s say the original developer is Solid Angle and they distribute their closed, GPL-violating plug-in with Arnold and it’s not sufficiently sequestered from the Arnold code. If Developer 2 were a sufficient enough jerk, that person could argue that because Arnold is tied to this plug-in (which, by all rights, should be GPL), then Arnold (or parts of it) would also have to be GPL. That case is much, much harder to make (and less likely to win in court) and Developer 2 would have to be a monumental douchebag to make such a claim. However, douchebags do roam the Earth and that knowledge is sufficient enough to scare some people/companies away from commercial development with the GPL. Yes… it’s kind of an irrational fear, but there’s no denying its existence.