Promoting blenderheads?

I am a writer, and I help promote young writers and assorted other artists. And I just remembered my old Blender days, so I thought I’d ask how people in here get their work noticed, maybe there’s something I can pass on. Blenderheads (is that still a word here??) tend to do things a bit differently, so I thought there might be some out-of-the-box ideas floating around. But even if you feel your methods are very traditional, I’d love to hear them!

So, how do you get your work ‘out there’?

(ps: I re-read the rules, but I haven’t been here in a while (even forgot my old account). If this is an inappropriate question, my apologies)