How can the video do this?

I am a non-English speaker, so I only can read and write English.

I am a beginner of Blender and have seen a youtube about the Blender tutorial.
The link is : https://www.youtube.com/watch?v=L9kA5LDJMLM

I have a disgusting how the video can do this at 30:01 to 30:04 ?
The video has shown a pink line, but how can i do by myself ?

Thank you for all of you who want to help me.
Thank you very much!

Ctrl+R http://wiki.blender.org/index.php/Doc:2.6/Manual/Modeling/Meshes/Editing/Subdividing/Loop_Subdivide