cloth collision on a character

Hello, I have a character that is set up with an armature and I want to set up a scene when the as the character touches his face, his face does something similar to cloth simulation in this video at 4:20: https://www.youtube.com/watch?v=wJFE2pb0Ri4 but much subtler. Is it possible to do that? I know one object to have a cloth simulation and another to have a collision physics. Is it possible to set up a character to act as both?