I know that Minecraft tends to be a popular game but I find it impressive that Notch managed to capture the attention of Autodesk of all companies/people.
10 years from now on A&E, Growing up Autodesk, follow the life of a young man as he starts out with baby's first Autodesk app. to receiving Maya for his Highschool graduation, all while learning to just say no to the competition and say yes to eternal subscription payments. Using apps. like 123D and Tinkercad, we follow how Autodesk is hooking up future customers while their young so they will be loyal users of their software for life.
Looks like the Blender addon makers creating a bridge between Blender and Minecraft now have some competition depending on the angle you look at it from.